The story follows Gu Pingyuan, a scholar who is falsely accused and exiled. Faking his death to survive, he navigates treacherous political and social landscapes, strategically leveraging opportunities to rise again. Starting with a money exchange business, he builds his fortune through tea, establishes his enterprise with salt, and eventually provides grain to feed the people. Through his unique methods and resilience, he stages a powerful comeback in the business world, ultimately becoming a great merchant who brings prosperity to his region.