Fruit and Veg
Episode: 2x01 | Airdate: Feb 22, 2006
The candidates have to sell fruit and veg in East London.
Episodes
Calendars
Episode: 2x02 | Airdate: Mar 1, 2006
The candidates task is to design and sell a calendar in aid of Great Ormond Street.
Ten Items to Buy
Episode: 2x03 | Airdate: Mar 8, 2006
The teams' negotiation skills are tested.
Catering
Episode: 2x04 | Airdate: Mar 15, 2006
The candidates task in this episode involves marquees and meals for the Thames Festival.
Advertising
Episode: 2x05 | Airdate: Mar 22, 2006
The task facing the remaining ten candidates is to create a TV ad and billboard poster campaign, promoting a product that makes hiring Sir Alan's jets easier. To help them, Sir Alan brings in top agency Saatchi & Saatchi.
Car Sales
Episode: 2x06 | Airdate: Mar 29, 2006
The nine remaining candidates have to sell lots of cars.
Topshop
Episode: 2x07 | Airdate: Apr 5, 2006
The eight remaining candidates face a tough challenge in Europe's busiest fashion store - Topshop, Oxford Circus. There is a surprise in store when Sir Alan calls in with Topshop owner Philip Green.
Trade Sales
Episode: 2x08 | Airdate: Apr 13, 2006
The candidates have to sell products to retailers.
Estate Agency
Episode: 2x09 | Airdate: Apr 19, 2006
The candidates enter the world of estate agency.
Cruise
Episode: 2x10 | Airdate: Apr 26, 2006
The five candidates have to come up with a new service on a cruise liner.
Interviews
Episode: 2x11 | Airdate: May 3, 2006
The four remaining candidates face gruelling interviews with Sir Alan's associates.
The Final - Tower Bridge
Episode: 2x12 | Airdate: May 10, 2006
The two finalists stage shows at Tower Bridge.
Specials
Tim in the Firing Line
Episode: S02 Special | Airdate: Feb 19, 2006
As a new bunch of aspiring tycoons prepare to face Alan Sugar's challenges, a look at how the winner of the first series, Tim Campbell, fared in the real business world, with Sir Alan as his boss.