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Season 7 - Episode Guide

Episodes

£250 Business Start Up

Episode: 7x01 | Airdate: May 10, 2011

£250 Business Start Up
Lord Sugar gives the teams 250 pounds to invest in fresh fruit and vegetables, expecting a high return.

Mobile Phone Application

Episode: 7x02 | Airdate: May 11, 2011

Mobile Phone Application
Lord Sugar challenges the teams to think big and go global as they design, launch and promote a new mobile phone application.

Discount Buying for the Savoy

Episode: 7x03 | Airdate: May 18, 2011

Discount Buying for the Savoy
The business hopefuls have nine hours to source ten products for the Savoy Hotel, testing their powers of negotiation.

Beauty Treatments

Episode: 7x04 | Airdate: May 25, 2011

Beauty Treatments
Lord Sugar sets the candidates their next task: to set-up beauty treatment businesses in Birmingham.

Create, Brand and Launch a Pet Food

Episode: 7x05 | Airdate: Jun 1, 2011

Create, Brand and Launch a Pet Food
Lord Sugar sets the candidates the task of creating, branding and pitching a new pet food. One team chooses dogs, the other cats.

Rubbish

Episode: 7x06 | Airdate: Jun 8, 2011

Rubbish
Lord Sugar instructs the teams to build junk collection businesses. With tough scrap dealers and quick-witted builders, profit proves hard to find amongst the refuse.

Freemium Magazine Launch

Episode: 7x07 | Airdate: Jun 15, 2011

Freemium Magazine Launch
The teams are called to Fleet Street, where Lord Sugar informs them that they will be creating and publishing a free magazine.

Paris

Episode: 7x08 | Airdate: Jun 22, 2011

Paris
The teams are summoned to St Pancras International, where they are informed their next task is to introduce British products to the French market.

Biscuit

Episode: 7x09 | Airdate: Jun 29, 2011

Biscuit
The candidates are enjoying their day off when Lord Sugar arrives and instructs them to make, brand and pitch a new type of upmarket biscuit.

Flip It

Episode: 7x10 | Airdate: Jul 6, 2011

Flip It
Given a pallet containing 250 pounds' worth of wholesale goods, the teams must find out what sells best, before investing in that product.

The Final Five

Episode: 7x11 | Airdate: Jul 7, 2011

The Final Five
As the series draws to a close and tension mounts, this programme profiles the remaining five candidates, revealing the true stories behind their super-confident egos.

Fast Food Chain

Episode: 7x12 | Airdate: Jul 13, 2011

Fast Food Chain
Lord Sugar challenges the candidates to develop and open their own fast food outlet, before pitching it to industry experts.

How to Get Hired

Episode: 7x13 | Airdate: Jul 15, 2011

How to Get Hired
As Lord Sugar prepares to announce his new business partner in The Apprentice, comedian and frustrated fan Dara O Briain shares his theories on how to become a winning candidate.

The Final

Episode: 7x14 | Airdate: Jul 17, 2011

The Final
The four candidates face a gruelling interview process, before heading to the boardroom, where Lord Sugar picks his new business partner. Plus You're Hired, with Dara O Briain.
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