An estimated 40 million Americans have at least one tattoo. So who is the country's preeminent tattoo artist? Ink Master is the first-ever tattoo competition series featuring some of the nation's top tattoo artists on a quest to determine who is the best at their craft and win a huge cash prize. The stakes are high as the artists showcase their irrevocable artwork on real people's bodies. The dramatic tension is ever-present as the artists will ultimately face the opinion of the living canvas who now bears a permanent souvenir of the Ink Master etched into his or her skin.