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Gruen XL - Episode Guide

Season 1

Episode 1

Episode: 1x01 | Airdate: Sep 10, 2015 (75 min)

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Episode 2

Episode: 1x02 | Airdate: Sep 17, 2015 (75 min)

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Episode 3

Episode: 1x03 | Airdate: Sep 24, 2015 (75 min)

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Episode 4

Episode: 1x04 | Airdate: Oct 1, 2015 (75 min)

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Episode 5

Episode: 1x05 | Airdate: Oct 8, 2015 (75 min)

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Episode 6

Episode: 1x06 | Airdate: Oct 15, 2015 (75 min)

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Episode 7

Episode: 1x07 | Airdate: Oct 22, 2015 (75 min)

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Episode 8

Episode: 1x08 | Airdate: Oct 29, 2015 (75 min)

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Episode 9

Episode: 1x09 | Airdate: Nov 5, 2015 (75 min)

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Episode 10

Episode: 1x10 | Airdate: Nov 12, 2015 (75 min)

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Season 2

Episode 1

Episode: 2x01 | Airdate: Aug 4, 2016 (75 min)

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Episode 2

Episode: 2x02 | Airdate: Aug 11, 2016 (75 min)

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Episode 3

Episode: 2x03 | Airdate: Aug 18, 2016 (75 min)

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Episode 4

Episode: 2x04 | Airdate: Aug 25, 2016 (75 min)

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Episode 5

Episode: 2x05 | Airdate: Sep 1, 2016 (75 min)

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Episode 6

Episode: 2x06 | Airdate: Sep 8, 2016 (75 min)

No image (yet).

Episode 7

Episode: 2x07 | Airdate: Sep 15, 2016

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Episode 8

Episode: 2x08 | Airdate: Sep 22, 2016

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Episode 9

Episode: 2x09 | Airdate: Sep 29, 2016

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Season 5

Supermarket Collectables & Google's New Campaign

Episode: 5x01 | Airdate: Sep 27, 2019

Supermarket Collectables & Google's New Campaign

Gruen XL takes a deep dive into supermarket collectables, Google's new campaign, and a Pitch persuading meat eaters to go vegan and vegans to eat meat. Joining Wil, Todd and Russel are Dee Madigan and Karen Ferry.

Banking Royal Commission & KFC

Episode: 5x02 | Airdate: Oct 4, 2019

Banking Royal Commission & KFC

The Gruen team look at the advertising aftermath of the royal commission: how the big, small and online financial institutions are banking on an image change. Plus KFC's very quiet re-rebrand and the Pitch tackles over 65s.

Spring Racing & Big Vitamin

Episode: 5x03 | Airdate: Oct 11, 2019

Spring Racing & Big Vitamin

Wil, Todd, Russel and the team look at the Spring Racing advertising offensive, the department store death rattle and Big Vitamin. Plus a Pitch to convince Christians to become atheists and atheists to believe in God.

Influencers & Mental Health

Episode: 5x04 | Airdate: Oct 18, 2019

Influencers & Mental Health

Overly melodramatic ads, the volatile influencer economy and brands wading into mental health. Plus, it's retail vs online shopping on The Pitch. Joining Wil, Todd and Russel are Christina Aventi and Rebecca Bezzina.

Milkvertising & INEOS

Episode: 5x05 | Airdate: Oct 25, 2019

Milkvertising & INEOS

Wil and the team look at milkvertising: how dairy and alternative milks are vying to fill our cups. Plus books as brands, the marketing marathon that was the INEOS 1:59 Challenge and It's Fix it or Bin it on The Pitch.

State Tourism & Spring Racing

Episode: 5x06 | Airdate: Nov 1, 2019

State Tourism & Spring Racing

Brandspiration, domestic tourism and how your state sells itself, the PR crisis engulfing spring racing season and a Pitch for and against Halloween. Wil is joined by Todd, Russel, Karen Ferry and Carolyn Miller.

Greenwashing & #philausophy

Episode: 5x07 | Airdate: Nov 8, 2019

Greenwashing & #philausophy

It's easy being green, according to brands. What campaigns are making a difference and what's just greenwashing? Plus, the fallout from #philausophy, wage theft and the Pitch takes on gambling. Wil is joined by Todd, Russel, Nitsa Lotus and Emily Taylor.

Infomercials & Heart disease

Episode: 5x08 | Airdate: Nov 15, 2019

Infomercials & Heart disease

How pizza + robots = $, a taxi campaign that puts the rank in taxi rank, the selling of Australia's worst serial killer & privacy vs oversharing on The Pitch. Wil is joined by Todd, Russel, Christina Aventi and Dee Madigan.

Streaming wars & Christmas cheer

Episode: 5x09 | Airdate: Nov 22, 2019

Streaming wars & Christmas cheer

It's a whole new world as Disney takes on Netflix in the streaming wars. A Pitch to double or halve the population. And Australia Post delivers Christmas cheer. Joining Wil are Todd, Russel, Claire Salvetti and Kirsty Muddle.

Christmas spirits & AfterPay and gratification now

Episode: 5x10 | Airdate: Nov 29, 2019

No image (yet).

On the Gruen final: getting into the Christmas spirits - how alcohol marketing is adapting to Aussies drinking less. AfterPay and gratification now, pay later. And on The Pitch, everything is fine vs everything is f***ed.

Season 6

Episode 1

Episode: 6x01 | Airdate: Oct 16, 2020

Episode 1

Gruen is back and putting Coronavirus messaging to the test without shoving a swab up your nose. And why is TikTok advertising on the telly? Also, what's TikTok? Plus a pitch to either love or ditch the office.

Episode 2

Episode: 6x02 | Airdate: Oct 23, 2020

Episode 2

How a pandemic fell into soap's hands, brands giving thanks and can a bushfire campaign go too far? Plus the Pitch saves journalism, unless that's fake news. Joining Wil, Todd and Russel are Christina Aventi and Emily Taylor.

Episode 3

Episode: 6x03 | Airdate: Oct 30, 2020

Episode 3

This week on Gruen, we find out what's on in the Bunnings Warehouse and put the boot into RM Williams. Plus, a musical pitch dedicated to our frontline workers. Joining Wil, Todd and Russel are Carolyn Miller and Priya Patel.

Episode 4

Episode: 6x04 | Airdate: Nov 6, 2020

Episode 4

How Tourism Australia sells us to ourselves. Big Mac, Big Jack and the big legal stoush. And the pitch cancels and uncancels cancel culture. Joining Wil, Todd and Russel are Karen Ferry and Sunita Gloster.

Episode 5

Episode: 6x05 | Airdate: Nov 13, 2020

Episode 5

How do you sell beer in a year that drives you to drink? We didn't know why billboards were telling us to 'LOOK UP', so we looked it up. Joining Wil, Todd and Russel are Dee Madigan and Nitsa Lotus.

Episode 6

Episode: 6x06 | Airdate: Nov 20, 2020

Episode 6

What's cooked about the way we're sold chook? Can telcos fight conspiracies with a 5G-up? And a pitch to save or end the arts. Wil, Todd and Russel are joined by Priya Patel and Sunita Gloster.

Episode 7

Episode: 6x07 | Airdate: Nov 27, 2020

Episode 7

How did Kmart make being cheap cool? And with two out of three Aussies gaming we ask how did games ride the green pipe to the mainstream? Joining Wil, Todd and Russel are Christina Aventi and Karen Ferry.

Episode 8

Episode: 6x08 | Airdate: Dec 4, 2020

Episode 8

Can brands get us to embrace the Christmas spirit? Is importing Black Friday a massive turkey? And Big Tech are selling privacy, so we leak their secrets. Joining Wil, Todd and Russel are Lauren Zonfrillo and Dee Madigan.

Episode 9

Episode: 6x09 | Airdate: Dec 11, 2020

Episode 9

The sweaty world of fitness, gymfluencers and a Hemsworth. Plus Allens Lollies, the Cheese-That-Shall-Be-Renamed and how brands responded to Black Lives Matter. Wil, Todd and Russel are joined by Camey O'Keefe & Priya Patel.

Episode 10

Episode: 6x10 | Airdate: Dec 18, 2020

Episode 10

On the Gruen season finale, hindsight is 2020 as we look at some of the biggest ads of the longest year. Plus the thrilling conclusion of The Unmasked Jingler. Joining Wil, Todd and Russel are Sunita Gloster and Karen Ferry.

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