Main Characters Host 260 main appearances Peter Jones 258 main appearances Deborah Meaden 248 main appearances Touker Suleyman 135 main appearances Duncan Bannatyne 124 main appearances Theo Paphitis 94 main appearances Sara Davies 71 main appearances Tej Lalvani 60 main appearances James Caan 47 main appearances Steven Bartlett 42 main appearances Sarah Willingham 28 main appearances Nick Jenkins 28 main appearances Kelly Hoppen 24 main appearances Piers Linney 24 main appearances Hilary Devey 24 main appearances Richard Farleigh 17 main appearances Rachel Elnaugh 12 main appearances Doug Richard 12 main appearances Simon Woodroffe 6 main appearances
Recurring Guest Characters Gary Neville 3 guest appearances Presenter 2 guest appearances Emma Grede 2 guest appearances Presenter 1 guest appearances Presenter 1 guest appearances Jenny Campbell 1 guest appearances Presenter 1 guest appearances