Season 1
Episode: 1x01 | Airdate: Aug 14, 2017
In this brand new comedy game show, Noel Edmonds opens Noel's Store for the first time. Contestants try to win £25,000 while manager Barry, health and happiness guru Marijana, sales assistant Kelly and delivery man Keith ensure there's never a quiet moment in this craziest of game shows.
Episode: 1x02 | Airdate: Aug 15, 2017
Noel Edmonds opens up the shop where contestants can win thousands. Delivery man Keith gets caught up in traffic, Barry and Noel try out a tandem ride, and a mother and daughter hope their knowledge of mini-rolls will help them win £25,000.
Episode: 1x03 | Airdate: Aug 16, 2017
Brothers Ollie and Jonny hope to take away thousands from Noel's Store by knowing their take-outs, while Jordan and Manda just want enough for a new car. Marijana tries out a coffin for size and Kelly goes into meltdown as she runs out of 3G.
Episode: 1x04 | Airdate: Aug 17, 2017
There's another game of 'which is the cheapest' as Noel Edmonds opens the store for business. A bird leaves an unwanted deposit, Noel worries about the takings and contestants Lionelle and her mother hope to pay off her student debt by winning £25,000.
Episode: 1x05 | Airdate: Aug 18, 2017
It's the end of the week in Noel's Store. Three toilet seats provide a £2500 conundrum, Barry demonstrates his spider catching technique, Wayne Sleep calls in to complain and one couple try to stay in the game using their knowledge of animal dung.
Episode: 1x06 | Airdate: Aug 21, 2017
Noel Edmonds hosts the unique game show. One couple risk going solo, Keith tries out a new delivery vehicle, and there's confusion between some nuns and Olly Murs.
Episode: 1x07 | Airdate: Aug 22, 2017
Noel Edmonds hosts the unique game show. Kelly shows off her gymnastic skills, Keith gets everyone a takeaway and contestant Steve gets all emotional over pies.
Episode: 1x08 | Airdate: Aug 23, 2017
Bobby Davro gets devious with Barry on Noel Edmonds' unique game show where, in this episode, three dog outfits could be worth thousands. Meanwhile, Noel has a problem with swans.
Episode: 1x09 | Airdate: Aug 24, 2017
Noel Edmonds' unique game show. Keith gets stuck in the lift, Kelly has a car crash, and Barry shows off his dad dancing. And can Katie and Alexis's cheese knowledge win them £25,000?
Episode: 1x10 | Airdate: Aug 25, 2017
Can Alexis and Katie's cheese knowledge earn them a jackpot? Marijana encourages contestants to find their chakra, Margaret's in a lather, and Kelly's car struggles in reverse.
Episode: 1x11 | Airdate: Aug 28, 2017
Noel's Store opens for business again in the unique game show. Barry threatens Noel with a mallet. Tube drivers get coy over a corset, a couple lose the way over a set of maps, and Anthony and Ashleigh hope to win £25,000 before their game turns into a dog's dinner.
Episode: 1x12 | Airdate: Aug 29, 2017
Noel Edmonds welcomes more contestants to his store, where they attempt to win £25,000 in the unique game show. There's a musical interlude courtesy of a banjo, some bongos and a man called Bert, and Keith and Noel have a boogie.
Episode: 1x13 | Airdate: Aug 30, 2017
Noel Edmonds welcomes more contestants to his store, where they attempt to win £25,000 in the unique game show. Sisters Lillian and Liz hope they'll clean up with their knowledge of feather dusters, and Noel gives shop assistant Kelly a shoulder to cry on.
Episode: 1x14 | Airdate: Aug 31, 2017
It's a busy day in the Store as Noel welcomes more cost-conscious players who hope to win thousands. Marijana gets things moving, Kelly's love life provides the drama, and Barry causes a splash when one couple must choose the cheapest item of swimwear.
Episode: 1x15 | Airdate: Sep 1, 2017
Noel's Store goes Gallic when Barry has a French promotion in-store. Marijana treats two lucky players to a therapy session and Vicki Michelle makes Barry go Ooh La La!, as more bargain-spotting contestants set their sights on a £25,000 jackpot.
Episode: 1x16 | Airdate: Sep 4, 2017
Noel Edmonds hosts the show where contestants could win up to £25,000 by guessing the cheapest item. Can carrots help Ian and Nick find their way to winning big money? Meanwhile, odd job man Keith tries his hand at being a cameraman.
Episode: 1x17 | Airdate: Sep 5, 2017
Noel Edmonds welcomes more shopping savvy contestants to his shop, where they could win a £25,000 jackpot. Have sisters Kelly and Kirsty bitten off more than they can chew when they have to choose the cheapest edible insects?
Episode: 1x18 | Airdate: Sep 6, 2017
Noel Edmonds welcomes more cost-conscious contestants to his eccentric shop. James and Sophia hope their knowledge of rackets will keep them in the competition, and Cheryl Baker pops in to make an exchange.
Episode: 1x19 | Airdate: Sep 7, 2017
Noel Edmonds hosts the show where contestants could win £25,000, simply by knowing which items are the cheapest. A spoon becomes a £5000 conundrum for one couple, Keith hires an apprentice, and Kelly has an idea to help Noel attract a younger audience.
Episode: 1x20 | Airdate: Sep 8, 2017
It's business as usual at Noel's Store as Noel Edmonds welcomes more contestants who hope to win a £25,000 jackpot. Can one couple's knowledge of picnic hampers help them carry home big money? Meanwhile, snooker legend Dennis Taylor comes in to return faulty goods.
Episode: 1x21 | Airdate: Sep 11, 2017
Noel Edmonds welcomes more hopeful contestants to the Store where thousands of pounds can be won. Keith takes a busman's holiday, Marijana takes fashion inspiration from Noel, and Barry receives a worrying phone call from Environmental Health.
Episode: 1x22 | Airdate: Sep 12, 2017
Barry showcases his fancy dress sale with some unlikely models, Keith's dodgy DIY skills cause chaos, and Noel gets a personal trainer.
Episode: 1x23 | Airdate: Sep 13, 2017
Noel Edmonds hosts the gameshow where contestants could win up to £25,000 simply by guessing the cheapest of three items. One couple hope their knowledge of jeans will help them walk away with thousands, while Marijana reveals a hidden talent.
Episode: 1x24 | Airdate: Sep 14, 2017
Another game of 'Which is the Cheapest?' as Noel Edmonds opens the doors to more contestants hoping to win a £25,000 jackpot. Barry's wife Margaret has a favour to ask Noel, and Russell Grant comes in to complain about the noise.
Episode: 1x25 | Airdate: Sep 15, 2017 (55 min)
Kelly has a beauty emergency, Marijana causes heartbreak, and Keith invites Noel on a lads' night out.
Episode: 1x26 | Airdate: Sep 18, 2017
Noel's Store opens for another day and another game of 'Which is the Cheapest?' where contestants can win up to ú25,000. Marijana plays ball, Kelly pulls a fast one and Noel's new shoes get everyone talking.
Episode: 1x27 | Airdate: Sep 19, 2017
Noel Edmonds hosts the show where shopping-savvy contestants could take home a jackpot of £25,000. Manager Barry goes fishing without leaving the Store, three bunches of flowers could be worth ú8,500, and Noel meets himself from the future.
Episode: 1x28 | Airdate: Sep 20, 2017
Noel Edmonds welcomes more bargain hungry contestants to the show where £25,000 is up for grabs, if they can identify the cheapest of three items. Barry tries his hand at doing Noel's job, and there's a breakout of Kardashianitis in the Store.
Episode: 1x29 | Airdate: Sep 21, 2017
It's a busy day at the Store where Noel Edmonds leads players to a potential jackpot of £25,000. Noel and Manager Barry are run off their feet when the staff go on strike, Marijana celebrates a birthday and Noel has a chat with a duck called Dave.
Episode: 1x30 | Airdate: Sep 22, 2017
The doors to Noel's Store open for the last time in this series with more contestants hoping to win a £25,000 jackpot. Noel makes the most of dress-down Friday, and when Barry is short staffed, the temp agency send Lionel Blair along to lend a hand.