The story of the life and love of young people working in the beauty industry of Korea.
Co.J. Yi is a well-known beauty blogger who creates content called "Jay And the Witch Next Door."
She talks boldly about how she feels, and that's why she has succeeded in creating beauty standards.
Li U-bin is THE CEO of the new cosmetics company urtone. His products have been approved by a well-known blogger, So Jay Yi, but at the same time he tries to get close to it for personal reasons. He's smart, but he's got zero dating skills.
Lee Tae-gyun is the director of a company specializing in beauty content control. Tall and beautiful Lee Tae-gyun is secretly in love with So Jay Yi, which is why the story forms a love triangle.
About Oh-hyun is a beauty blogger with over 1 million followers. She used to be an idol of So Jay Yi, but soon earned a "star disease", demanding a special relationship, which made the quality of her content deteriorated. She is currently a rival to So J.I.
