Because our API returns JSON, it's very easy to use our data on your website without any backend code at all. Some possible usecases are a schedule widget, show/actor search widget, a show information widget, etcetera.
For inspiration, here's a quick example I whipped up that fetches tonight's USA schedule and displays it in a list on your page. Since all logic is client-side, you're completely free in how you want to display the information and which properties to include.
Check it out: http://jsfiddle.net/tvdavid/6s1zas41/