Vice Media has launched its latest online video venture, a channel called Munchies that aims to disrupt the cosy world of TV cookery shows.
The channel is a joint venture with FremantleMedia, with plans for more than 100 hours of shortform clips, half-hour and hour-long shows in its initial phase. Vice is positioning Munchies as an alternative to the studio-based "cook-off" formats that have dominated food programming on traditional TV networks - shows that its promo video calls "dull, bland and flat-out boring to the group that matters most in food: young people".
