ITVX is the UK's first integrated advertising and subscription funded (AVOD/SVOD) platform.
ITVX will be a destination for new exclusive content, every week, a mixture of commissioned and acquired series, singles and films across a full array of programme genres. A wealth of dramas will now stream first and for free on ITVX before arriving months later on ITV's broadcast channel.
The service was previously known as ITV Hub (formerly ITV Player) was a streaming and video-on-demand service for ITV. The service offered exclusive premieres, first looks at brand new shows and box sets from ITV's family of channels including ITV, ITV2, ITV3, ITV4, ITVBe and CITV.