Adam Ferrier is an author, speaker, radio & podcast host and a consumer psychologist.
After graduating university with degrees in commerce and clinical psychology, Adam began my career working in maximum security prisons, before making the natural move to advertising when I joined Saatchi & Saatchi as a Strategic Planner. During this time he invented a psychological board game 'The Analyst', translated into three languages and completed his Masters Thesis 'Identifying the Underlying Constructs of Cool People' (yes really!)
Adam co-founded Naked Communications, APAC in 2004. Naked embraced a behavioural change model whilst building brands and was one of Australia's most awarded and successful agencies.
After selling Naked he co-created THINKERBELL - where we practice 'measured magic' - bringing together marketing science and hard core creativity. Our Thinker / Tinker model has led to rapid success, winning Adnews Agency of The Year just 2 years after opening. In 2023 we were award Campaign Brief Agency of the year, Campaign UK Global Agency of Tge Year (2nd) and AMI Agency of the Year.
Adam also co-founded two conferences s p a c e (corporate cochella), MSIX (marketing sciences ideas change) and DOA, a social cause agency.
Adam is also the co-host of a podcast called Black T-Shirts: XXL Creativity for Marketers, and Disrupt Radio's Enterprise Breakfast with Libby Gore. He is a regular panelist on TV shows Gruen, The Project, and Sunrise #mastersofspin (as well as Celebrity Apprentice and Australia's Next Top Model (don't ask!) and Man Up. He had a weekly segment on national radio station MMM and ABC. Adam has also commentated and/or written for TIME, The Australian, Mumbrella, B&T, Fast Company, The Guardian and the Wall Street Journal.
