Main Characters
Alan Sugar
5 main appearances
Margaret Mountford
4 main appearances
Nick Hewer
4 main appearances
Recurring Guest Characters
Richard Arnold
2 guest appearances
Russell Kane
2 guest appearances
Rylan Clark-Neal
2 guest appearances
Sam Allardyce
2 guest appearances
Amanda Holden
2 guest appearances
Ayda Field
2 guest appearances
Kelly Hoppen
2 guest appearances
Rachel Johnson
2 guest appearances
Tameka Empson
2 guest appearances
Rupert Everett
1 guest appearances
Alan Carr
1 guest appearances
Presenter
1 guest appearances