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Secrets of the Supermarket Buyers - Episode Guide

Season 1

Waitrose

Episode: 1x01 | Airdate: Apr 14, 2025

No image (yet).

In this brand-new series, Denise van Outen discovers savvy shopping secrets from the people who really control our weekly shop: the supermarket buyers. From the discount disruptors to the premium grocers, we lift the lid on how buyers decide what items will sell in stores and, ultimately, in our shopping trolleys. How do they predict demand and what the next big trends will be? In this first episode, Denise learns amazing truths behind the scenes at Waitrose, from the in-store bakery to cheese, smoothies and free coffees.

Aldi vs Lidl

Episode: 1x02 | Airdate: Apr 21, 2025

No image (yet).

In this brand-new series, Denise van Outen discovers savvy shopping secrets from the people who really control our weekly shop: the supermarket buyers. From the discount disruptors to the premium grocers, we lift the lid on how buyers decide what items will sell in stores and, ultimately, in our shopping trolleys. How do they predict demand and what the next big trends will be? In this episode, Denise learns amazing truths behind the scenes at Aldi and Lidl, from wine and wagyu beef to special offers and loyalty prizes. 

Marks & Spencer

Episode: 1x03 | Airdate: Apr 28, 2025

No image (yet).

In this brand-new series, Denise van Outen discovers savvy shopping secrets from the people who really control our weekly shop: the supermarket buyers. From the discount disruptors to the premium grocers, we lift the lid on how buyers decide what items will sell in stores and, ultimately, in our shopping trolleys. How do they predict demand and what the next big trends will be? In this episode, Denise learns amazing truths behind the scenes at Marks and Spencer, from Dine In secrets and the power of Percy Pigs, to fashion and flowers. 

Tesco

Episode: 1x04 | Airdate: May 5, 2025

No image (yet).

In this brand-new series, Denise van Outen discovers savvy shopping secrets from the people who really control our weekly shop: the supermarket buyers. From the discount disruptors to the premium grocers, we lift the lid on how buyers decide what items will sell in stores and, ultimately, in our shopping trolleys. How do they predict demand and what the next big trends will be? In this episode, Denise learns amazing truths behind the scenes at Tesco, from meal deals and Clubcard prices to world foods and personal care. 

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