The Floor hits 25-territory milestone with UK commission confirmed by ITV

The Floor hits 25-territory milestone with UK commission confirmed by ITV

With its trademark blue grid spreading across the globe, Talpa Studios’ hit quiz show The Floor, created by John de Mol,has now conquered its 25th territory – and it’s a big one: the United Kingdom. In one of the world’s most competitive TV markets, ITV has commissioned a local version of the show. The British adaptation will be produced by South Shore Productions and filmed at the Dutch hub. The UK version is scheduled to premiere next year.

In The Floor, 81 quiz fanatics face off in quiz duels on a giant LED floor divided into 81 equal squares, each representing its own field of knowledge. The goal is to conquer the entire floor and take home a huge cash prize. The rules are simple. A random contestant challenges an adjoining opponent in a quiz duel. They play against each other in the category of the opponent's square. Categories range from 'famous athletes' to 'Hollywood actors' and from ‘iconic buildings’ to 'mammals'. Some questions are visually supported by photographs, others by sound, while other duels focus on open questions, multiple choice, association: the possibilities are endless. The winner of a duel conquers his opponent's square, gaining more ground - the loser leaves the game. The further the game progresses, the more exciting the duels become and the higher the stakes. After ten episodes, who will be the last person standing on The Floor and take home the impressive cash prize?

The UK commission further proves The Floor’s global momentum. After recent commissions to Estonia and Latvia, the show is now embraced in 25 territories. Recent incredibly strong launches in Australia, Poland and Spain have further solidified its status as a global hit. Following the recent UK deal, Bulgaria (NOVA/United Media) has now joined the line-up as well — making it 26 territories and counting. Both new versions will be filmed later this year at the Dutch hub, as The Floor rapidly approaches 30 international editions. The format continues to resonate with audiences worldwide, thanks to its clever gameplay, bold visual identity, and exceptional adaptability to any local market.

Maarten Meijs, CEO at Talpa Studios: “The UK has an unmatched legacy when it comes to quiz shows, setting an incredibly high bar. Having ITV adapt The Floor is a true testament to the format’s strength, originality, and continued international success. We’re extremely proud to enter this prolific quiz market as our 25th territory, and confident that The Floor will resonate with British audiences – especially with the local flair ITV and South Shore are bringing to the show.”

Katie Rawcliffe, Director of Entertainment, Reality & Daytime Commissioning ITV said: “The Floor, with its compelling game play, is an excellent addition to our roster of existing popular quiz shows across ITV and ITVX.” 

Andrew Mackenzie, CEO at South Shore Production adds: “The Floor is an incredible format, its success around the world is unprecedented and we can’t wait to light it up in the UK.”

The Floor is commissioned by Katie Rawcliffe, Director of Entertainment, Reality & Daytime Commissioning ITV and Joe Mace, Entertainment Commissioning Editor ITV. The format is created and distributed by Talpa Studios. The Executive Producers are Andrew MacKenzie, Melanie Leach and Michelle Woods for South Shore, the Series Editor is Adeel Amini and the Line Producer is Tara Ali.