Main Characters Alan Sugar 251 main appearances Narrator 225 main appearances Board Member 179 main appearances Board Member 143 main appearances Board Member 72 main appearances Board Member 71 main appearances Board Member 37 main appearances
Recurring Guest Characters Jade English 11 guest appearances Harrison Jones 11 guest appearances Sarah Ann Magson 11 guest appearances Dean Ahmad 11 guest appearances Akeem Bundu-Kamara 11 guest appearances Aaron Willis 11 guest appearances Victoria Goulbourne 11 guest appearances Megan Hornby 11 guest appearances Dani Donovan 11 guest appearances Myles Mordaunt 10 guest appearances Stephen Brady 10 guest appearances Gabrielle Omar 10 guest appearances Melody Hossaini 10 guest appearances Liz Locke 10 guest appearances Howard Ebison 10 guest appearances Michael Sophocles 10 guest appearances Naomi Lay 10 guest appearances Syed Ahmed 10 guest appearances Miriam Staley 10 guest appearances Dillon St. Paul 10 guest appearances ⇤ « 1 2 3 4 5 6 7 8 9 10 » ⇥