Main Characters Alan Sugar 251 main appearances Narrator 225 main appearances Board Member 179 main appearances Board Member 143 main appearances Board Member 72 main appearances Board Member 71 main appearances Board Member 37 main appearances
Recurring Guest Characters Karthik Nagesan 8 guest appearances Samuel Boateng 8 guest appearances James Hill 8 guest appearances David Stevenson 8 guest appearances Sajan Shah 8 guest appearances Kayode Damali 8 guest appearances Jemelin Artigas 8 guest appearances Nick Showering 8 guest appearances Mark Moseley 8 guest appearances Kurt Wilson 7 guest appearances Natalie Panayi 7 guest appearances Azhar Siddique 7 guest appearances Glenn Ward 7 guest appearances Sandeesh Samra 7 guest appearances Jennifer Maguire 7 guest appearances Jenny Celerier 7 guest appearances Adam Hosker 7 guest appearances Samuel Judah 7 guest appearances Sebastian Schrimpff 7 guest appearances Phillip Taylor 7 guest appearances ⇤ « 3 4 5 6 7 8 9 10 11 12 » ⇥