Main Characters Alan Sugar 251 main appearances Narrator 225 main appearances Board Member 179 main appearances Board Member 143 main appearances Board Member 72 main appearances Board Member 71 main appearances Board Member 37 main appearances
Recurring Guest Characters Rebecca Jeffery 7 guest appearances Lauren Riley 7 guest appearances Sam Curry 7 guest appearances Sarah-Jayne Clark 7 guest appearances Kurran Pooni 7 guest appearances Iasha Masood 7 guest appearances Sophie Wilding 7 guest appearances Sohail Chowdhary 7 guest appearances Rebecca Slater 6 guest appearances Katie Wright 6 guest appearances Edna Agbarha 6 guest appearances Alex Epstein 6 guest appearances Noorul Choudhury 6 guest appearances Kevin Shaw 6 guest appearances Paul Callaghan 6 guest appearances Rachel Groves 6 guest appearances Jo Cameron 6 guest appearances JD O'Brien 6 guest appearances Pamela Uddin 6 guest appearances April Jackson 6 guest appearances ⇤ « 4 5 6 7 8 9 10 11 12 13 » ⇥